Hi, I'm Nigel Collin and I help businesses get the most from the creative talents of their people in order to capitalise on creativity and get results.

The real challenge facing businesses with creativity is not in finding creative people or teaching your people how to be more creative, it's in knowing how to lead your creative people and innovative thinkers. It is knowing how to tap into their talents, harness their genius, and direct it towards viable business outcomes.

90% of people agree that in business creativity must have commercial value yet only 25% of business leaders say they utilise the talents of their creative people to the fullest

To capitalise on the creative talents of your people and your business, you need to focus on three things: Leadership, Culture, and Process. In other words, you need to know about Herding Monkeys, Creating Zoos, and Shooting Ducks.

If you get each of those three things working together and in harmony, what you’ll discover is a beautiful, creative sweet spot. This is where being a creative organisation pays really big dividends. This is where you outpace your competitors and become a market and industry leader.

I can help you hit, and keep hitting, the creative sweet spot. 
I do this through conference keynotes, workshops, and through our unique ‘Creative Catalyst Program.